While we all have a lot in common, we are all unique. Unfortunately very few of us ever identify and focus on where we create real value naturally. Your value creator is the area where you excel - where you are very skilful, where you really enjoy what you are doing and where you create enormous value! When people see you doing it they recognize that in that area you are a genius!

Your Value Creator is based on identifying your strengths, focusing them and building a career and life around using them to create value. It is represented by the three circles below:

Most of us are in the process of migrating from the outer rims of the three circles towards the core. We may never get there. It is more of a journey than a destination. But what better way to live your life than moving towards that one area where “it all comes together”!

Your Value Creator is a combination of knowledge, skill, talent, passion, attitudes, temperament, intelligences and values, amongst others. We have all seen street buskers with lots of passion and no talent and talented golf or tennis players with little commitment to the game. Or great talent may be ignored because of attitudes or values. Any of these on its own is insufficient for outstanding performance and true satisfaction in work and life. It is the combination that makes for value creator – where skill, enjoyment and meaning all come together!

If you find and focus on your value creator you will be considered outstanding at what you do and will receive all the rewards that outstanding performance commands. To understand your value creator you must explore it in its parts, rather than as a whole. Imagine our three circles of earlier, but now representing the “How”, “Why” and “What” you do.

We want to explore these three under a range of headings and then pull them all together into a clear statement of direction.