Our Guiding Principles

At Ignite we have defined and strive to operate within a simple set of guiding principles.

We believe that it is these principles, listed below, that create our learning culture and enable our people to be clear about what is expected of them.

• Commitment – only do what we are willing and able to give 100% to.
• Freedom – maintain individual and organisational autonomy.
• Integrity – confront reality, however challenging, and be rigorous in our response.
• Passion – if not the primary motivation for everything we do then why do it?
• Pragmatism – only do what works.
• Professionalism – be respectful, reliable and tenacious.
• Responsibility – own it 100% at all times.
• Simplicity – everything should be made as simple as possible.
• Utility – only do what makes sense and provides a clear return on the invested resources.
• World Class – only do what we at least have the potential to be world class at.